tragnark
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desk work / play-doh town

Here’s another project I collaborated on with the Play-Doh team. The focus of this experience was creating a cross-compatible character, vehicle, and building platform that leaned into the DNA of the brand.

 Characters were compatible with vehicles, vehicles complimented features in buildings, and buildings could be daisy-chained together as one environment piece. It’s  Fibonaccian !

Characters were compatible with vehicles, vehicles complimented features in buildings, and buildings could be daisy-chained together as one environment piece. It’s Fibonaccian!

 One enjoyable feature is how small details reveal themselves over time. Like the pie-maker here.

One enjoyable feature is how small details reveal themselves over time. Like the pie-maker here.

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 So much passion and hard work was put into this from everyone on the team. Happy to see it all together at once.

So much passion and hard work was put into this from everyone on the team. Happy to see it all together at once.

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