One of my first projects at Hasbro was finding a new white-space for Play-Doh. With the help and partnership of design & development, marketing, and integrated play teams, it eventually grew to become Play-Doh Touch, with the first product launch ever between Hasbro and Apple. Thanks to UsTwo Malmo (Monument Valley) for collaboration on the experience.
Any story or world starts from simple sketches and tiny, sculpted seeds of thought.
The circular piece is the portal, which transports your Play-Doh creation instantly to a domain of surprise and delight.
It opens like drawers of the mind. Oooooooo…
To mark the occasion, the creative team made a trip to the Flagship Apple Store on 5th Avenue to buy it off the shelf.
As we were standing outside the hotel about to leave for home, a mom and her kids saw it in passing and started asking questions. LOL.